Brand Management

Brand Management

 

Description

The name of product or the name of company is such a simple thing but very significant in the promotion of the company. It is undeniable that one factor supporting the company’s success is the management of the brand or brands right. In general, consumer perception is not for a product but to a brand. Therefore, it becomes very important to manage the brands that we have and make it as brand equity. This training will provide an understanding of the importance of brand for a product or company as well as steps that can be done to create a brand and make it famous or known to the public or consumers at large.

 

Objectives

After this training, participants are expected to:

1. Understand the concept of brand management and brand equity;
2. Implement the Brand Management
3. Able to evaluate brand or brands
4. Able to perform media planning for brand equity
5. Able to plan promotions to brand development

 

Materials

1. Brand management best practices
2. Promotion planning: objectives and strategies, promotion briefs
3. Media planning: principles of media leadership, media briefs
4. How to get the great strategy: advertising strategy, the five step evaluation process of advertising
5. Market Research Process
6. Measurement of the asset value of a brand
7. Consumer Strategic platforms: long term strategy, key drivers of brand growth, brand essence and brand architecture, brand positioning
8. Target & Brand Understanding
9. The concept of marketing, brand management and brand equity;
10. Case study and discussion

 

Participants

Personnel who can follow the training are: Staff, Supervisor, and Manager to the top level of marketing, R & D or anyone who wants to increase knowledge about brand management or brand management.

 

Methods

Presentation, Discussion, Brainstorming, Case Study

Place

• • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Ibis Style Kuta Circle Hotel Bali
  • In House Training*

 

The Facility and investment

• • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir
  • Investment of Rp. 6000.000,- (Six million rupiah) per participants nonresidential
  • The price is not including taxes

 

E-Learning

• • Using the Zoom Application
  • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
  • Investment of 4.000.000,- (four million rupiah) per participants nonresidential
  • The price is not including taxes

 

Instructor

Dr. Anas Hidayat & Team

 

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