Training Brand Management

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Description

In an increasingly competitive business world, brand management is one of the main keys to achieving long-term success. This training is designed to help participants understand the basic concepts of brand management, including how to build and maintain a strong and relevant brand identity. By mastering effective brand management, participants can create added value for the organization and increase customer loyalty.

This training will explain various strategies and best practices in brand management, including market analysis, brand positioning, and measuring campaign effectiveness. Participants will also learn how to manage brand perception in the public eye, adapt to market changes, and utilize innovation to increase brand appeal. With an interactive approach and case studies from various industries, participants will gain insights that can be directly applied in the workplace.

 

Objective

1. Understand the basic concepts of brand management.
2. Learn strategies and techniques for building a strong brand.
3. Identify ways to measure brand management effectiveness.
4. Improve skills in market analysis and brand communication.

 

Course Content

1. Marketing, Brand Management and Brand Equity Concepts
2. Target & Brand Understanding
3. Consumer Strategic Platform: Long Term Strategy, Key Brand Growth Drivers, Brand Essence and Brand Architecture, Brand Positioning
4. Measurement of the Asset Value of a Brand
5. Market Research Process
6. How to get the Great Strategy: Advertising Strategy, the 5 Step Evaluation Process of Advertising
7. Media Planning: Principles of Media Leadership, Media Brief
8. Promotion Planning: Objectives & Strategies, Promotion Brief
9. Obstacles and Solutions that Often Occur in Implementation
10. Case Study and Discussion

 

Benefit

• Understand the importance of brand management in modern business.
• Increase strategic capabilities in building brands.
• Develop insight into measuring brand effectiveness.
• Increasing the company’s competitiveness through good brand management.

 

Participant

• Government employees in marketing and communications.
• Managers and marketing staff in the company.
• Professional in the field of public relations and branding.
• Practitioners who want to deepen their knowledge of brand management.

 

Method

Presentation, Discussion, Brain storming, Case Study

Place

• Ibis Style Hotel Yogyakarta
• Gino Feruci Hotel Bandung
• Sofyan Betawi Menteng Hotel Jakarta
• Harris Seminyak Hotel Bali
• In House Training*
• e-Learning*

 

The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir

 

*For more information please contact Customer Service
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