Brand Image on Customer Loyalty

Published on May 01 2020 // Uncategorized

Brand Image on Customer Loyalty



In the global market competition in recent years, a lot of goods and services that have sprung up. Global markets have been enlivened with various products and services to attract customers. In a global market, of course, there is competition between manufacturers with their respective brands to attract consumers. Marketing is one way to introduce the product to the consumer. Marketing is known to have 9 elements: segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service, and process.

The brand is very valuable, able to influence consumer preferences or preferences that can help consumers in making purchasing decisions. So that, in the end, able to generate profits for the company. In addition to having a clear identity, a brand must have strong brand equity so that the brand must have a strong image also in the minds of customers.

The stronger the Brand image in the customer’s mind, the stronger the customer’s confidence to remain loyal or loyal to the product he purchased so that it can lead a company to still benefit from time to time. Competition is increasing among brands operating in the market. Only products that have a strong brand image that is still able to compete and be able to dominate the market.



After this training, participants are expected to:

  1. Understanding Sales Strategy by increasing customer loyalty with Brand Image;
  2. Implement strategies to keep loyal customers.



1. Brand Image

  • Favorability of brand association
  • The power of brand association
  • Uniqueness of brand association

2. Customer Loyalty

  • As a generic concept, loyalty
  • As a concept of behavior
  • Repurchase is the result of company dominance

3. Retain customers

4. Case study and discussion



This training is intended for:

  1. Staff, Supervisor, Manager and the upper level of the above from Sales, Marketing, or other division which deals with marketing and sales;
  2. Practitioners or professionals who want to increase knowledge about brand image and customer loyalty.



Presentations, discussions, and case studies



  •  29-30 June 2020
  • 1-3 July 2020
  • 28-30 July 2020
  • 5-7 August 2020
  • 18-19 August 2020
  • 2-4 September 2020
  • 28-30 September 2020
  • 7-9 October 2020
  • 26-28 October 2020
  • 4-6 November 2020
  • 2-4 Desember 2020
  • 22-24 December 2020
  • 29-31 December 2020



  • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung*
  • Sofyan Betawi Menteng Hotel Jakarta*
  • Ibis Style Kuta Circle Hotel Bali*
  • In House Training*


The Facility and investment

  • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir;
  • Investment of Rp. 6000.000,- (Six million rupiah) per participants nonresidential
  • The price is not including taxes



Dr Feliza Herisman


* For more information please contact Customer Service

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