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Various news and information are conveyed to the general public through various media including television, radio, magazines, newspapers, etc. The chosen media categories and facilities consider the purpose of building a brand’s long-term equity. Choosing media and marketing communication tools is the most difficult of all marketing communication decisions. Media planning must also choose specific facilities in each mass media and decide how to allocate the existing budget among various alternative media and facilities. Media planning involves coordinating three levels of strategy formulation, namely: marketing strategy, advertising strategy, and media strategy. If all the plans can be arranged appropriately and intelligently, the planning carried out will achieve the company’s strategic objectives. This training will provide an understanding of media strategic planning to support the marketing communication process which is very beneficial for personnel in the field of public relations, marketing, etc.



After this training, participants are expected to:

    1. Identifying critical success factors of marketing communication through media planning
    2. Develop strategic media planning appropriately in accordance with the objectives to be achieved



    1. The concept of media planning in marketing communication
    2. Identify success factors in marketing communication
    3. The function and role of media planning
    4. Media planning ethics
    5. Determine media goals
    6. Media selection
    7. Formulation of material to be delivered
    8. Strategic media planning
    9. Obstacles in preparing strategic media planning
    10. Case studies and discussions



This training is intended for:

    1. Supervisors, Managers from the public relations, marketing, or other divisions that need this training
    2. Practitioners or Professionals who want to increase knowledge about strategic media planning.



Presentations, Discussions, Brain Storming, Case Study.



    • Ibis Style Hotel Yogyakarta
    • Gino Feruci Hotel Bandung
    • Sofyan Betawi Menteng Hotel Jakarta
    • Harris Seminyak Hotel Bali
    • In House Training*


The Facility and investment

    • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir
    • Investment of Rp. 6.000.000,- (Six million rupiah) per participants



    • Using the Zoom Application
    • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
    • Investment of Rp 4.000.000,- (four million rupiah) per participants


*For more information, please contact customer service

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