Consumer Behavior and Marketing

Published on May 01 2020 // Uncategorized

Consumer Behavior and Marketing

 

Description

Those working in the marketing field face many severe challenges due to the development of consumer behavior very quickly. In order to confront the challenges of international and local, they should take advantage of the opportunity to expand marketing.

Consumer behavior is an act committed by individuals, groups to obtain, spend on goods and services to fulfill the need. Studies of consumer behavior can be used in the event: Marketing Strategy, Policy Settings Marketing, Marketing for Information Society and Individualist.

 

Materials

  1. Marketing Policy
  2. Marketing To Communities (Social Market)
  3. information Individualist
  4. Marketing strategies and Consumer Behavior
  5. Market analysis
  6. Market segmentation
  7. Marketing strategy
  8. Consumer Decision Making Process
  9. Personality of Consumer Behavior

 

Objectives

After this training, participants are expected to understand consumer behavior and marketing, expected to reduce irregularities in the decision and market failure. One fundamental thing for the company is the position of the product that is product image which attached in mind of consumers will help to compete.

 

Participants

Personnel who can follow the training are Supervisor and Staff of the Department of Marketing, Sales, and others associated with the Department of Marketing Management. And can be for private professionals who want to develop knowledge in the field of Marketing Management.

 

Methods

Presentation, Discussion, Case Study

 

Time

  •  2-4 Juni 2020
  • 29-30 Juni 2020
  • 1-3 Juli 2020
  • 28-30 Juli 2020
  • 5-7 Agustus 2020
  • 18-19 Agustus 2020
  • 2-4 September 2020
  • 28-30 September 2020
  • 7-9 Oktober 2020
  • 26-28 Oktober 2020
  • 4-6 November 2020
  • 2-4 Desember 2020
  • 22-24 Desember 2020
  • 29-31 Desember 2020

 

Place

  • Hotel Ibis Style Yogyakarta
  • Hotel Gino Feruci Bandung*
  • Hotel Sofyan Betawi Menteng Jakarta*
  • Hotel Ibis Style Kuta Circle Bali*
  • In House Training*

 

The Facility and investment

  • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir;
  • Investment of Rp. 6000.000,- (Six million rupiah) per participants nonresidential
  • The price is not including taxes

 

Instructor

Moh Mahfud, M.Si & Team

 

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