Descriptions
Marketing is the spearhead of a company in achieving success or setbacks. The main task of marketing is to market a product/service with a specific target market in accordance with what has been determined by the company. Planning a strategy in marketing is an effective way to achieve the targets set by the company, but sometimes the plan does not work properly due to unpredictable fluctuations in market demand. A marketing professional needs preparation to plan marketing by first reviewing the effectiveness of the current plan and then evaluating the marketing plan before the system/strategy will be realized. This training will provide an understanding of systems/marketing strategies that are effective in achieving the company’s target market.
Objectives
After this training, participants are expected to:
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- Implement a logical step-by-step process to produce a marketing plan.
- Develop a marketing plan that builds on the findings of a marketing audit.
- Use marketing audit findings to identify effective strategies.
- Develop components of a strategic marketing plan.
- Identify and implement different marketing war strategies (offensive, defensive and flanking)
Outline
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- Marketing Concept
- Marketing Planning Process
- Business Situation Analysis
- Segmentation Planning, Targeting and Positioning
- Strategy Development
- Application of Planning Techniques
- Application of Market Strategies
Participants
This training is intended for:
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- Staff, Supervisor, Manager up to the level above from the Marketing division
- Practitioners, Professionals who want to increase knowledge about The Strategic Marketing Plan
Methods
Presentations, Discussions, Brain Storming, Case Study, and Practice.
Place
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- Ibis Style Hotel Yogyakarta
- Gino Feruci Hotel Bandung
- Sofyan Betawi Menteng Hotel Jakarta
- Harris Seminyak Hotel Bali
- In House Training*
The Facility and investment
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- The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir
- Investment of Rp. 6.000.000,- (Six million rupiah) per participants
E-Learning
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- Using the Zoom Application
- The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
- Investment of Rp 4.000.000,- (four million rupiah) per participants
*For more information, please contact customer service
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