Training Professional Public Relations

Silabus dalam bahasa indonesia ⇒ Training Professional Public Relations

Description

In the midst of a very fast flow of information, effective Public Relations (PR) skills are becoming increasingly important for organizations, both government and private companies. This training will equip participants with an in-depth understanding of the importance of public relations, communication strategies, and the right tools to build a positive image and maintain an organization’s reputation.

Through a practical and theoretical approach, participants will learn how to formulate the right PR strategy, handle crisis issues, and interact effectively with the media. They will also be introduced to techniques for measuring and evaluating the impact of PR activities carried out, so that they can make better decisions in public communication.

 

Training Objectives

1. Increase participants’ understanding of the basic concepts and functions of Public Relations.
2. Train strategic skills in planning and implementing PR campaigns.
3. Introduce participants to crisis management techniques and effective communication management.

 

Course Content

1. Basic Concept of Public Relations Management

• • Definition and role of PR in an organization.
  • The main function of PR in maintaining a positive image.

2. New Paradigm and Role of Public Relations Management
3. Managing Public Opinion Oriented to a Positive Corporate Image
4. Effective PR Strategy

• • Formulating a successful communication plan.
  • Audience segmentation and determining key messages.

5. Media and Communication

• • Building good relationships with the media.
  • Techniques for writing interesting press releases.

6. Crisis Management

• • Identifying potential crises.
  • Communication strategies when facing issues.

7. Managing Government Relations
8. Managing Media Relations
9. PR Metrics and Evaluation

• • How to measure the effectiveness of a PR campaign.
  • Techniques for evaluating the impact of public communication.

10. Obstacles and Syllabus that often occur in Implementation
11. Case Studies and Discussions

 

Benefits of Training

• Strengthening participants’ ability to formulate relevant PR strategies.
• Improve communication managerial skills especially in crisis situations.
• Build positive relationship networks with the media and other stakeholders.

 

Participants

• Government employees involved in communication and public relations.
• Employees from companies responsible for PR and communication.
• Professionals who want to improve communication managerial skills.

Place

• • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Harris Seminyak Hotel Bali
  • In House Training*
  • e-Learning*

 

The Facility
Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Souvenir

 

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